The power of trade promotions

Boost customer loyalty: strategic promotions that drive long-term engagement

Although the market has stabilized over the past several years, the future holds significant opportunities for disruption as inflation cools. Did you know that 61% of consumers are willing to pay full price for a product they initially tried through a promotion¹? Our study surveyed 1,000 people across the United States, and found that trade promotions are an indispensable tactic in order to build brand loyalty and capture market share with potential customers.

The white paper focuses on five key learnings:

• Factors affecting 2024 consumer behavior
• Categories with major growth and loyalty shifts
• Generational influences on the path to purchase
• Importance of leveraging data in consumer promotions
• Digital tools for margin growth realization