Webinar on-demand
Four tips to maximize new product launch success in NABCA states
Launching a new product in the NABCA states?
With challenging trends and a hyper-competitive environment, the spirits category can be tricky. Watch this on-demand session to learn tips to maximize success in your new product launch. Unlock the power of your data and spot sales opportunities in seconds.
Watch now
EXCLUSIVE OFFER
Limited time 30-day trial for NABCA subscribers
Expand distribution in the outlets that matter most. Get the tool that provides a fast and easy method for turning complex NABCA data into insights with business intelligence so you can respond in real time. To learn more about TELUS TABS Analytics or to take advantage of this exclusive offer, contact John Mixon, Sr Director, TABS Analytics, BevAlc.
Who should watch?
Sales and marketing leaders in the beverage alcohol industry, focusing on NABCA state management.
Key takeaways:
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Discover why the Productivity Index is a critical measure for your new product selling story
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Learn why aiming for less than 100% distribution could be your best strategy
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Learn how to minimize the dreaded "product swap" of older product for new
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Master the art of crafting a distribution request that lands you in the best outlets
Speakers
John Mixon
Sr Director, TABS Analytics, BevAlc
TELUS Consumer Goods
20+ years of business intelligence, strategy and BevAlc sales and marketing experience including Mark Anthony, IRI and Amazon before joining TELUS Consumer Goods.
Tucker Malsch
Head of Business Development, TABS Analytics, BevAlc
TELUS Consumer Goods
20+ years of BevAlc finance leadership, new product market development and consulting experience including Mark Anthony, American Vintage Beverage, Marquis and Veev before joining TELUS Consumer Goods.
Questions?
Get in touch
If you have any questions, please contact us and a representative from our team will be happy to assist you.