Industry Event

POI Spring Summit 2024

April 15-17, 2024
Chicago, IL

TELUS Consumer Goods is a presenting partner of the Promotion Optimization Institutes's annual Spring Summit.  

Our team will be on site and we'd love to connect with you. Is there a particular data, analytics, or optimization challenge you're facing? Let's solve it, together.

Please use this form to schedule a time >>

You're also invited to our Night on the Town social event on Tuesday, April 16th at Kindling from 7:00 - 10:00 pm. RSVP to let us know you're coming. 

Scroll down for full event details and agenda, including our Data Management & Advanced Analytics workshop on Wednesday.  

 

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Join our workshop: 
Wednesday, April 17 at 10 a.m.

Data management & advanced analytics:
What it takes to win with data

Annette Gabele, Consulting & Revenue Management
Daniel Kresina, Operations & Data Architecture
TELUS Consumer Goods

Insufficient data quality can lead to rework, inaccurate tool outputs, and flawed analyses, impacting decision-making and costs. Data integrity is crucial for Return on Analytics. Organizations are adopting advanced tools like AI, emphasizing the importance of clean data. 

In the workshop, participants will discuss data roadmaps, learn about data cleansing from experts, and engage in hands-on activities to drive profitability. They will also explore analytics for valuable insights and ROI. Attendees will leave with an actionable plan for advancing their advanced analytics journey.

Key takeaways: 

  • Why data harmonization is essential for a strong CPG analytics foundation 
  • Strategies for implementation and best practices for data collection, analysis, and integration
  • How to manage disparate data sources, including eComm
  • Applying insights for smarter trade and retail execution decisions

View full agenda for the POI Spring Summit

Explore our solutions

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TRADE PROMOTION EXCELLENCE

Improve every aspect of your trade promotions

Create the right promotions for the right customers with better planning, optimization, execution and analysis tools. Our TPx solutions help retail and foodservice manufacturers manage trade spend, increase efficiency and provide insight into where promotional efforts offer the most benefit for the business.

Learn more

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SALES ENABLEMENT & RETAIL EXECUTION

Help your teams sell smarter

With more visibility into your business and the power to act immediately, your teams can focus on the activities that can help you yield the highest value at the shelf or with your foodservice customers. Sales Enablement & Retail Execution solutions support and connect your teams, enabling better communication and help you make more informed decision making.

Learn more

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RGM ANALYTICS & SHOPPER INSIGHTS

Predict and measure retail product performance

Determine when, where and why a product sells to help improve brand equity, expand penetration and boost your profit. Revenue Growth Management Analytics and Shopper Insights solutions help you understand and quantify consumers’ needs, wants and behaviors, taking the guesswork out of your go-to-market strategy.

Learn more

Questions?

If you have any questions, please click here to contact the event marketing team.
We'll be happy to assist you.  

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