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BLACKSMITH IS NOW

TELUS TRADE PROMOTION EXCELLENCE

Delivering the same powerful trade promotion tools you rely on

Your trusted trade promotion software continues to evolve. TELUS Trade Promotion Excellence, formerly Blacksmith TPM/TPO, brings you the same valuable toolsets and features you trust, now backed by the power of TELUS Consumer Goods. We're committed to creating a more connected, efficient and sustainable food system.

Sales team talking about data application techniques to boost business performance in retail and foodservice sectors for ROI

Unlock profit potential with our powerful platform and services

Product highlights

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One end-to-end TPx solution from planning through to execution
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Manage both TPM retail and foodservice through one provider
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Plan promotions with target setting, volume forecasting and trade terms
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Execute with accrual, settlement and post-event analysis tools
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Streamline IT demands with easy configuration and cloud hosting

Awarded best-in-class from Promotion Optimization Institute ¹

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Enterprise planning

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Trade Promotion Excellence

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Data management

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Foodservice CRM

Outperform the norm

TELUS Trade Promotion Excellence helps you control trade spend and deliver revenue growth.

How TELUS Trade Promotion Excellence can enhance your business

Drive financial efficiencies

Execute and analyze every aspect of your trade strategy to find out what works, what doesn’t and ensure every dollar invested is spent efficiently.

A woman surveys a shelf of beverages, illustrating a focus on trade strategy to drive financial efficiencies
A man and woman collaborate on a tablet, working together to optimize and streamline their business processes

Streamline business operations

From shipping to accounting, all of your teams can work together on a single integrated platform to help improve predictability, avoid any surprises and make your promotions a success.

Ensure accuracy every time

Gain real-time insights to optimize trade spend, identify underperforming promotions and make data-driven decisions for future success.

A group of women at business conference, exchanging insights to optimize trade spending in real-time

From startups to industry leaders, TELUS Trade Promotion Management offers specialized solutions for all your trade management needs.