In response to changing shopping behaviours and cost-cutting measures, consumer goods companies have implemented tactics such as price-driven promotions, pack size reductions and private label products.  

Now, with multiple countries on the cusp of disinflation and deflation on the horizon, strategies need to be reassessed. As shopper behaviours change again, which will stick?  How can CPGs adjust trade promotion, pricing and retail execution strategies to stay ahead of the game?

This white paper covers:

• The impact of inflation and the cost-of-living crisis on shopping behaviours
• How consumer goods companies and retailers have adapted to these changes
• The outlook for markets facing disinflation and deflation
• Anticipated future changes in shopping behaviour
• Implications for trade promotions and retail execution
• Strategies for driving both revenue growth and margin growth