Understand Shopper Behavior with Virtual Shopping Research
TELUS Decision Insight specializes in shopper-driven research solutions that confidently predict market performance. Our virtual platform enables comprehensive testing in both in-store and eCommerce environments, allowing us to accurately measure the impact of new category and brand solutions.
With our expertise in a broad range of categories including Food & Beverage, BevAlc, Household Goods, Health & Beauty, and Specialty (pet, etc.), we transform test data into valuable insights, intelligence, and practical real-world activation for leading CPGs, manufacturers, and retail brands. From traditional retail to digital retail, we possess unparalleled understanding of today's shoppers.
A powerful platform, domain expertise and flawless project delivery is our promise to you.
Premier brands rely on TELUS Decision Insight for Virtual Shopping Test & Learn Research. Here are just a few of the brands that trust their research to us:
The ultimate measure of your research investment is the result you achieve from the actions you take.
TELUS Decision Insight's virtual shopping research solutions predict market performance with confidence. We pioneered virtual shopping over 20 years ago. Since then, in category after category, our research has correlated to brand share at .90 or better. As the "purest research house among virtual shopping suppliers," we have shown our virtual shopping method using simulated retail environments is superior to traditional approaches.
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Discover your shopper's purchase behavior and motivations with Consumer Decision Trees
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Create the optimal aisle arrangement to grow sales for your brand and the category
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Test new packaging designs to understand impact on sales
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Evaluate alternative menu items or variations with virtual dining solutions
Reinvent your shopper research approach, simply by choosing the right partner.
TELUS Decision Insight is a trusted partner for category optimization, brand insights, and food service research. With our expertise, we help businesses optimize strategies for in-store, eCommerce, and the entire path to purchase. Through package testing, digital asset optimization, and exploration of line extensions, TELUS Decision Insight enables brands to discover valuable marketplace opportunities. With a strong focus on data-driven insights, we are committed to helping businesses thrive in the competitive marketplace.
We enjoyed working with the TELUS Decision Insight team, they are truly experts and guided us in every single step of this journey by giving us powerful insights and tactics. We were delighted with the results! The recommendations were embraced by our retail partners, strengthening our position with them as well as identifying white space opportunities to expand the J&J Mexico portfolio.