Harmonize, Democratize, Easily Analyze...& Monetize
We understand that valuable CPG data insights are not easily obtained. Many analytics solutions demand numerous professional analysts or consume a significant amount of your team's time to generate meaningful results for business growth.
With world-class analytics, our solution delivers data and insights with minimal involvement from your team. We prioritize first-rate project delivery, utilizing our expertise in data and industry knowledge to swiftly implement our solutions, getting your business up and running quickly.
Choose the trusted analytics solution relied upon by hundreds of CPGs to harmonize data, deliver insights, and, most importantly, drive sales.
A powerful platform, domain expertise and flawless project delivery is our promise to you.
Hundreds of premier CPG companies rely on TELUS TABS Analytics every day. Here are just a few of the brands that trust their data to TELUS TABS:
TELUS TABS Analytics helps you quantify and predict the effects of major sales and marketing drivers
Our proprietary data management and harmonization process, highly regarded by industry analysts, offers flexibility and customization while effectively identifying errors and material changes in source data.
TELUS TABS Analytics is an easy-to-use platform, coupled with dedicated consultants, that greatly increases your efficiency. We offer flexibility and configuration options to accommodate your unique needs, delivering best practices to optimize your insights strategy for profitability and efficiency.
What is a Trade Promotion Optimization Solution?
A TPO solution is an analytics and predictive planning technology tool. TPO brings together POS, shipment, and spending data to measure the ROI of a promotion. TPO automates post-event analysis, reveals smoothed baseline visualizations, and keeps tabs on your brand's quantifiable KPIs.
TPO includes both predictive and prescriptive promotional planning functionality. Many users love to test out different scenarios in our what-if tool.
True optimization occurs by applying constraint-based modeling to define scenario criteria and then letting the solution run through various possibilities to determine an optimal event or promotional mix.
What is Post-Event Analysis?
Post-event analysis or PEA, helps consumer goods companies understand the effectiveness of their promotional spend.
PwC says that a strategic PEA capability should offer clear benefits, specifically a better ability to evaluate promotions quantitatively and determine the tactics behind good – and bad – performance.
Our technology automates post-event analysis, saving your team significant time when it comes to deciding which promotions worked and which didn't.
Why is Data Harmonization Important?
Data harmonization synergies, syncs and standardizes your data around key products, periods, markets, and measures.
TELUS TABS provides CPGs with an integrated and harmonized view of Retailer POS data, shipments, and financial budgets. The result? Instant access to key internal and business metrics that empower you to make risk management, and investment decisions that lead to improved performance.
Weekly updates and unlimited user access promote internal collaboration and the ability to make effective changes in a timely manner.
Beyond analytics, we offer everything you need to grow revenue in CPG:
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Virtual Shopping: Our shopper-driven research practice predicts market performance with incredible accuracy. A perfect hand in glove approach to data analytics.
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Trade Management: Our industry-leading SaaS solution supports you to create and manage event calendars, budgets, accruals and more.
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Optimize Promotions: Take trade to the next level with TPO. Smooth baselines and automate post-event analysis. Develop a plan that outperforms the norm.
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Tech-Enabled Consulting: Got a big thorny analytics challenge to tackle? Our tech-enabled consulting practice can deliver the insights you demand without taxing your team.
Using the analytics from TELUS TABS, we created more compelling selling stories and grew our new item placement success rate from 10% to 85%.