Simple, smarter Trade Promotion Management is within reach
Experience the power of our top-tier trade management solution, enabling you to effortlessly create and oversee promotions and programs. Gain valuable insights into performance, identifying what works and what doesn't.
With TELUS Consumer Goods, foodservice and CPG retail manufacturers can:
- Streamline approval processes through automation
- Validate claims and deductions effectively
- Efficiently manage accruals
- Analyze and enhance trade ROI
- Seamlessly integrate with any ERP system
A powerful platform, domain expertise and flawless project delivery is our promise to you.
20,000+ users rely on TELUS Consumer Goods every day. Our customers include 38 of the top 50 CPG manufacturers. Here are just a few of the brands that trust our trade tools:
TELUS TPM helps you control trade spend and deliver revenue growth.
We pride ourselves on our deep understanding of the challenges faced by industries. Our solutions are designed to not only save you money but also to streamline your operations, providing you with enhanced simplicity and control. We prioritize efficiency and return on investment, ensuring that our offerings optimize your resources and deliver tangible results.
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Our single solution addresses trade management, optimization, advanced analytics, and sales planning.
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Feature-rich functionality meets the unique needs of both foodservice and retail businesses.
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World-class analytics deliver data and insights with minimal involvement from your team.
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Our team has a strong underpinning of CPG tenure from companies like Conagra, Pactiv, McCain & more.
What is Trade Promotion Management?
Trade promotion management is the practice of managing trade spend activities (items like contracts, rebates, special prices, lump sums, promotions, etc.) in the CPG retail and foodservice industries.
It encompasses the entire lifecycle of the trade promotion process, from contract creation or planning a promotional calendar through budget management, accurate payments, deduction and claims resolution, and processing of customer short-pays.
What is Trade Promotion Management Software?
Many foodservice and CPG retail manufacturers manage trade promotion processes through TPM software.
A TPM solution automates the process of planning, approving, and analyzing, trade spend. It provides in-depth insight into the volume and profitability of trade promotions to help manufacturers improve their business, and aids in gathering real-time data to produce actionable information.
What capabilities come with TELUS TPM?
- Role-based approval workflows
- Complex margin analysis
- Deductions management
- Comprehensive claim validation
- Off-invoice allowances
- Calendar-based promotion planning
- Contract management
- Bid management
- Retail planning tools and full volume forecast
- Spending controls based on budget and target parameters
- Dynamic accrual integration
- Self-service report creation and ad-hoc data mining
- Process consulting and broad implementation expertise in retail and foodservice TPM
- Enterprise integration
Whether you’re a specialty start-up or a blue chip CPG, we can solve your trade management challenges company-wide.
Our deep roots in the consumer packaged goods (CPG) industry make our TPM platform the leading solution for your entire business. Our solution is built on decades of industry knowledge, delivering precisely what CPG teams require for effective trade promotion management.
If you’re on the latest version of SAP or running something simple but effective, like QuickBooks, we can minimize integration disruption with your existing ERP system and infrastructure.
"Trade Investment ROI grew more than 16% because we achieved volume objectives and stayed within budgeted spending as a result of implementing TELUS TPO."