TRADE PROMOTION MANAGEMENT SOFTWARE

Accelerate trade spend performance across retail and foodservice

Maximise ROI for CPGs of all sizes using TELUS Trade Promotion Management and Optimisation.

Sales team talking about data application techniques to boost business performance in retail and foodservice sectors for ROI

Unlock profit potential with our powerful platform and services

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Improve trade spend

Enhance trade promotions and contracts across retail and foodservice channels to gain better financial control, identify inefficient spending and increase ROI.

 

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Gain new insights

Optimise pricing, drive new strategies and measure success in real time by unlocking richer data insights with our AI-powered software.

 

 
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Increase efficiency

Boost productivity across your entire organisation by automating processes and improving collaboration through a single, integrated platform.

 

TELUS Consumer Goods wins 7 Best-in-Class Category Distinctions from Promotion Optimization Institute

Seven Best-in Class category distinctions highlight TELUS Consumer Goods' industry excellence

Drive profitable growth with trade promotion management software designed specifically for CPG companies

Empower your team with solutions trusted by 300+ consumer goods companies worldwide, including 15 of the top 20 global CPG leaders.*

Increase forecast accuracy

Build more accurate sales forecasts, which are essential for your business's demand and supply planning. Our trade promotion management software simplifies integrated business planning, helping you improve forecast precision and make smarter decisions about your trade investments.

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Seamless planning and approvals of all your trade spend

Watch in real time how volume and financial adjustments impact both your and your retailer's profit and loss statements, helping you confidently fine-tune plans before approval.

Execute promotions efficiently and control finances

Streamline and automate your accrual, claim and settlement processes with seamless ERP integration.

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Meet your specific foodservice needs

Drive efficiency in your foodservice channel with an industry-built platform that seamlessly manages contracts, claims, deductions and analytics.

Optimise trade promotion

Drive quicker decisions with rich, interactive reports, visual and predictive analytics, scenario planning and actual event analysis.

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There's no lack of data, it's just mining it in a way that makes it efficient. The amount of visibility that the two solutions – TELUS Trade Promotion Management and TELUS Sales Enablement – provide has been an absolute game changer for us.

Angela George
Chief Director of Commercial Effectiveness,
Kerry Foodservice
 

Take your business to the next level

Get strategic insights, practical tips and supporting data points to build a compelling business case for a trade promotion management solution.

Understand the power of trade promotions

Our on-demand webinar outlines how to boost customer loyalty and drive margin growth with strategic promotions.