TRADE PROMOTION MANAGEMENT SOFTWARE
Accelerate trade spend performance across retail and foodservice
Maximise ROI for CPGs of all sizes using TELUS Trade Promotion Management and Optimisation.

Unlock profit potential with our powerful platform and services
Improve trade spend
Enhance trade promotions and contracts across retail and foodservice channels to gain better financial control, identify inefficient spending and increase ROI.
Gain new insights
Optimise pricing, drive new strategies and measure success in real time by unlocking richer data insights with our AI-powered software.
Increase efficiency
Boost productivity across your entire organisation by automating processes and improving collaboration through a single, integrated platform.
TELUS Consumer Goods wins 7 Best-in-Class Category Distinctions from Promotion Optimization Institute
Seven Best-in Class category distinctions highlight TELUS Consumer Goods' industry excellence
Drive profitable growth with trade promotion management software designed specifically for CPG companies
Empower your team with solutions trusted by 300+ consumer goods companies worldwide, including 15 of the top 20 global CPG leaders.*
Increase forecast accuracy
Build more accurate sales forecasts, which are essential for your business's demand and supply planning. Our trade promotion management software simplifies integrated business planning, helping you improve forecast precision and make smarter decisions about your trade investments.


Seamless planning and approvals of all your trade spend
Watch in real time how volume and financial adjustments impact both your and your retailer's profit and loss statements, helping you confidently fine-tune plans before approval.
Execute promotions efficiently and control finances
Streamline and automate your accrual, claim and settlement processes with seamless ERP integration.


Meet your specific foodservice needs
Drive efficiency in your foodservice channel with an industry-built platform that seamlessly manages contracts, claims, deductions and analytics.
Optimise trade promotion
Drive quicker decisions with rich, interactive reports, visual and predictive analytics, scenario planning and actual event analysis.

There's no lack of data, it's just mining it in a way that makes it efficient. The amount of visibility that the two solutions – TELUS Trade Promotion Management and TELUS Sales Enablement – provide has been an absolute game changer for us.
Angela George
Take your business to the next level
Understand the power of trade promotions
- CPG Enterprise Planning solutions receive best-in-class distinctions, TELUS Consumer Goods (2023)