GUIDE
CPG industry guide to data analytics and AI integration: a quick-start guide
A 60-minute blueprint for using data analytics and artificial intelligence to solve business and user needs.

Download our comprehensive quick-start guide now and take the first step towards data-driven success
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In today's fast-paced digital world, organizations are increasingly recognizing the transformative potential of data analytics and artificial intelligence (AI). This quick-start guide includes a 60-minute workshop designed to harness these powerful technologies, focusing on practical applications and responsible implementation.
Key highlights:
- Explore AI applications: Discover various ways AI can solve business and user needs, from classification and prediction to content generation and conversational interfaces
- Prioritize needs: Understand why successful innovation begins with identifying critical needs rather than jumping straight to ideas
- Plan strategically: Learn how to set context, define problems and develop hypotheses for AI initiatives
- Generate ideas: Apply effective brainstorming techniques to create and prioritize AI-driven solutions
- Assess readiness: Evaluate common questions to ensure AI projects are feasible, responsible and aligned with broader strategies.
This guide is designed to help you navigate the complexities of data analytics and AI, providing a framework for identifying opportunities, developing strategies and implementing solutions that drive real business value.
Ready to unlock the full potential of data analytics and AI for your organization? Download our comprehensive quick-start guide now and take the first step towards data-driven success.
Ready to unlock the full potential of data analytics and AI for your organization?
Download our comprehensive quick-start guide now and take the first step towards data-driven success.
Remember, the journey to becoming a data-driven, AI-enabled organization is ongoing. It requires commitment, flexibility and a willingness to learn and adapt. Start with clear objectives, build on early successes and continuously refine your approach. With the right strategy and execution, data analytics and AI can become powerful drivers of innovation, efficiency and growth for your organization.
Mark Gozzo
Senior Manager, Client Strategy at TELUS Digital Experience
Get in touch
Contact us and a TELUS Consumer Goods representative will be in touch to assist you.