TELUS TRADE PROMOTION MANAGEMENT SOFTWARE
Accelerate trade spend performance across retail and foodservice
Maximize ROI for CPGs of all sizes across the United States using TELUS Trade Promotion Management and Optimization.

Unlock profit potential with our powerful platform and services
Get the tools you need to succeed
80% of CPG firms
say they do not have the right tools to optimize pricing, trade allocations, or GTM
strategies according to the Promotion Optimization Institute. ¹
Product highlights

One end-to-end TPx solution from planning through to execution

Manage both TPM retail and foodservice through one provider

Plan promotions with target setting, volume forecasting and trade terms

Execute with accrual, settlement and post-event analysis tools

Streamline IT demands with easy configuration and cloud hosting
Awarded best-in-class from Promotion Optimization Institute ¹

Enterprise planning

Trade Promotion Excellence

Data management

Foodservice CRM
TELUS Consumer Goods delivers award-winning solutions
Seven Best-in Class category distinctions highlight TELUS Consumer Goods' industry excellence
How TELUS Trade Promotion Excellence can enhance your business
Drive financial efficiencies
Execute and analyze every aspect of your trade strategy to find out what works, what doesn’t and ensure every dollar invested is spent efficiently.


Streamline business operations
From shipping to accounting, all of your teams can work together on a single integrated platform to help improve predictability, avoid any surprises and make your promotions a success.
Ensure accuracy every time
Gain real-time insights to optimize trade spend, identify underperforming promotions and make data-driven decisions for future success.

From startups to industry leaders, TELUS Trade Promotion Management offers specialized solutions for all your trade management needs.
- CPG Enterprise Planning solutions receive best-in-class distinctions, TELUS Consumer Goods (2023)